In what ways does business tourism act as a driver of sustainable development for Dijon?

Sustainable development supports local economic activity outside the peak season, promotes local stakeholders and encourages more responsible practices , whilst enhancing Dijon’s reputation as a conference destination.

What is the Charter of Commitment to Business Tourism?

This is a collaborative initiative between Dijon Bourgogne Tourisme & Congrès and professionals in the MICE sector . It sets out shared commitments regarding quality, cooperation, visibility and sustainability.

Why refer to it as an ‘economic, dynamic and sustainable capital’?

Because Dijon combines a vibrant economy, sectors with a promising future , a well-organised MICE offering and a collective commitment to responsible business tourism.

Dijon An economic capital dynamic and sustainable

Dijon is much more than just a historic and gastronomic capital: it is a dynamic economic hub, focused on innovation, sectors of excellence and sustainable transition. It is the ideal location for hosting professional events that foster meaning, exchange and influence.

An economy driven by sectors of excellence

The Convention Bureau’s action plan is fully aligned with the ambition to make Dijon a dynamic economic hub. It draws on forward-looking sectors that underpin the city’s economy and enhance its appeal: healthcare, agri-food, wine production, environmental sustainability and the food transition.

These sectors of excellence also enable natural links to be forged between your event’s content, local stakeholders and the region’s current challenges.

Organising a conference in Dijon therefore means setting your event within a vibrant, expert and forward-lookingecosystem.

An accessible and well-equipped destination

Situated at the heart of the Paris–Lyon–Strasbourg triangle, Dijon benefits from excellent rail and roadlinks, including TGV services from Geneva, Zurich and Luxembourg, amongst others. This strategic location makes it easier to organise national and international events, whilst minimising travel constraints for participants.

An economy driven by sectors of excellence

To build on this momentum, Dijon Bourgogne Tourisme & Congrès has reorganised its Convention Bureau and launched a Charter of Commitment for Business Tourism, developed in collaboration with local MICE stakeholders. It formalises mutual commitments between the Convention Bureau and its partners: hotels, restaurants, event venues and service providers in the region.

This approach is based on three pillars:

The quality of the welcomeand the organisation

including, in particular, a dedicated point of contact for each event and a response to enquiries within 48 hours.

Local cooperationand collective visibility

through the partners’ involvement in working groups, study tours, surveys and initiatives to promote the destination.

A commitment to sustainability

by promoting Dijon’s expertise, local and seasonal produce, and by supporting the CSR initiatives led by the tourist office.

Business tourism: a driver of sustainability

In Dijon, sustainability is not a secondary consideration: it is anintegralpart of the experience offered to organisers and participants. The partners who have signed the charter are committed to prioritising short supply chains, local and seasonal produce, particularly in the catering services provided for business groups.

This approach directly links the events sector to the local area: conference delegates discover the cuisine and expertise that are emblematic of Burgundy, whilst the economic benefits accrue to local stakeholders. Business tourism thus becomes a tangible driver of the region’s profile,employment and the responsible use of local resources.

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