The ‘Destination d’Excellence’ label , awarded by the State (and to be renewed by Dijon Bourgogne Tourisme & Congrès in 2026), recognises tourism stakeholders committed to a rigorous approach to quality,continuous improvement and responsible tourism. For our Tourist Office, it represents much more than mere recognition: it reflects a collective commitment to improving, day by day, the quality of our hospitality and the services we offer to visitors.
This approach is based on concrete commitments: listening to our visitors, regularly assessing our practices, training our teams and developing our services to best meet everyone’s expectations. The regular audits that form part of the scheme enable us to measure our progress,identify areas for improvement and maintain high standards over the long term.
‘Destination d’Excellence’ is also a way of championing more responsible tourism, mindful of the environment, local residents and the region’s identity. By promoting local expertise, natural and cultural heritage, and the people who bring the destination to life, we help to offer an experience that is authentic, high-quality and respectful of our region.
Developing this approach on a day-to-day basis therefore means choosing to offer an ever more attentive welcome, ever higher-quality services and a form of tourism that combines high standards, a personal touch and responsibility. Because the quality of the tourist experience is built collectively, with our teams, our partners and all stakeholders in the region.